Aldo
ALDO's Marketing Success With The Power of Social Media Advertising
In the world of luxury fashion, ALDO is a brand that needs no introduction. It is top notch and high quality bags and shoes for men and women set itself apart from the rest. The brand name is self-worthy and those who embrace luxurious fashion designs always recognize the brand name though its top quality products. Aldo has no wonder gained immense popularity through its branding and marketing techniques but since now all the physical outlets have also gone online, Aldo boosted its name though social media to increase the reach, sales and maintain the brand identity.
Challenges:
Before executing the social media campaign, Aldo faced a few challenges within the retail industry and they were:
As compared to the brick and mortar retailers, the competition in the
digital world was way more than expected as every fashion giant has taken over the
ecommerce industry.
The changes in customer behavior and preferences are very much
different now as compared to those preferences when traditional retailing was at
its peak.
The changes in customer behavior and preferences are very much
different now as compared to those preferences when traditional retailing was
at its peak.
With a wide range of brands in the fashion industry maintaining the brand identity is a challenging goal in itself.
Objectives:
Before experimenting the social media strategies and its
execution, also wanted to make sure that their goals and objectives are aligned with their overall
mission. Therefore, they had to look after a few things, such as:
Brand awareness to stay intact among its target
audience and Aldo’s brand visibility is not affected.
Stay focus upon generating more leads and having them
turned into conversions for successful sales through best targeted advertising
campaigns on digital platforms.
Work on maintaining the relationship with
all its customers without any compromise and keep them satisfied.
Digital Marketing
Strategy:
Aldo chose to go with a versatile marketing approach for its social media campaigns that targeted its customers and increased the impact of their digital ads too. In this regard, Digitratoin and its team of expert social media managers worked dedicatedly with Aldo and derived the following strategies to achieve the goals:
Performance:
After a thorough research and campaign planning, the ads were made live in different phases to monitor the performance metrics and improvements along its journey.
Campaign Results:
Aldo was able to yield impressive results that included an increased amount of brand awareness, boost in the social media followers, positive and satisfactory customer reviews and brand mentions. Moreover, a notable increase in number of orders via social media platforms and a deep understand of how a customer behaves while they are visiting the website and what type of products they are looking for. Furthermore, customer queries being resolved through social media also help Aldo to learn and discover more about their customers buying decisions.
Based on optimized ad campaign the budgets were adjusted to run an effective campaign with maximized ROI. Moreover, Aldo also re-engaged with those customers who tried to make a purchase or visited the website but didn’t make the successful purchase. By engaging with them via social media helped Aldo gained more insights about the customer journey on their website. With personalized responses and customer support, the customers were fueled to make the purchase successfully.
Carefully choosing the best social media platform which was highly popular within its target audience and they were Instagram, Facebook, Snapchat and Twitter. Selecting the social media channels helped them create custom campaigns for different target audience available on the respective social media channels.
Secondly, with the market research and customer database, Aldo segmented its audience based on their age, gender, preferences and interests. This information was very useful for Digitration as it helped them create the perfect targeted ads.
Digtration offered its graphic designing services as well in order to make sure that they are going in the right direction. By creating compelling and creative content and ad banners, they were able to engage the target and displayed the top products, new arrivals, sales promotions and brand’s credibility as well.
With the analytics insights, non-stop monitoring was conducted to avoid any loopholes in the campaigns and the budget allocation was done in optimized manner with the aim to have increased ROI.
Social media ads were launched on Instagram and Facebook initially and then on Twitter where different audience was targeted to check which ad performed better based on customer interests. With the creative ad design and its content, the ad metrics were monitored through engagement rates, click-through rates (CTR) and conversions.
