philips
Philips' Social Media Marketing Strategy Illuminating Success
Philips- A well known name in the world
of healthcare technology and consumer electronics and highly recognized for its home
and kitchen appliances, baby care products, lighting and much more.
The main goal of every business is to keep going forward and devise different
innovative and creative techniques and strategies that aid them in growing more
while generating more revenue. For the same purpose Philips took expert social
media and content marketing services by Digiration as it is recognized digital
agency with more than 100 satisfied clients across the globe. Due to its
skilled and expert team, Philips partnered with Digiration and planned to
work on its social media and advertising projects with them.
Goals:
The main goal was to strengthen the brand name
online while keeping the brand integrity and worth I intact in the minds of its
target audience. Increasing the brand visibility was the top priority of the
social media campaign. Moreover, showcasing the products including its electronics,
lighting, appliances, and personal care appliances in such a way that their
features and benefits are highlighted in the most creative manner.
When it comes to buying electronics and appliances,
customers are usually picky and want 100% guarantee that the product is easy to use.
This was another element that Philips wanted to cover in their social marketing project i.e.
to cater customer support and ensure that the customer queries are being fulfilled
with complete and correct information.
Implementation:
For the social media marketing, Philips channels were to be updated with the latest product detailed posts and making sure that the advertisements are run properly while targeting the audience via different platforms including Facebook, Instagram and Linkedin.
The Takeaway:
Philips' social media marketing and content marketing strategies turned out as evidence to the power of supporting digital platforms to connect with consumers on personalized level, enhance brand awareness, and promote meaningful engagement about the brand and its products.
Conclusion
Philips is a brand that needs no introduction because it has already built a strong brand name in the market, however, there is always room for progress therefore, they wanted to work more on their digital presence and make the most out of it. Upon collaboration with Digiration, different plans were laid out and after some very useful and healthy brainstorming session, Philips pursued with the social media team at Digiration.
With the proper implementation and execution of those strategies, Philips manages to maintain its position as always in the healthcare and consumer electronics industry. With the partnership with Digiration, Philips tends to stay updated with the latest tips and tricks about increasing their digital presence and what other creative measure can be taken to increase the brand worth along with the overall business growth.
The content strategy was devised in such a way that the without making the customers bored with all the details, only the relevant and required information is shared so that the customer is engaged with the content at all times and get the needed detail as well. The content included descriptions of the social media posts, video scripts, articles and blogs for the websites and creating informative videos that highlighted the products key features, benefits and how to use them.
The performance was gauged by monitoring the analytics at all times and to make sure that the results were coming up to the standard as promised. Some of the hurdles that came in between were of the regulatory compliance because in health care industry, there are some constraints about promoting medical devices and sharing the health related information about it over the social media. Other then that the entire transition was seamless and Digiration team coordinated with Philips at all times to resolve any hurdle along the way.
