mashreq-bank
Ranking Mashreq Bank on the Top with Our SEO Strategy
Since the inception of Digiration, we have
worked with several big brands from various industries like beauty, fashion, automobile
and technology. Mashreq Bank also joined hands with us to improve its search engine
rankings.
Our team was excited to partner with Mashreq Bank and work on their online presence to
improve ranking and attract only high-quality traffic to their website. To share our
valuable journey with everyone, we have published this case study and highlighted the
steps we took to rank Mashreq Bank at the top. Read on to discover everything in
great detail.
Our SEO Objectives
We always meet with our clients to learn about their objectives and what has to be accomplished in order to fully comprehend their aims. As a result, we had a detailed hurdle with their team and they shared their goals with us like they wanted to increase the visibility of their website on search engines like Google, Bing, and Yahoo to make it easier for clients to find their services. Mashreq Bank assigned us the following main goals:
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• Rank the website above other banks’ site and attract high-quality traffic with the help of content, meta tags, and by leveraging the latest SEO techniques.
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• Deliver a seamless user experience to visitors by improving loading speed, making the website mobile responsive and streamlining the navigation.
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• Rank the website on the top and outshine competitor banks for several high-volume keywords that were related to the banking industry.
Our SEO Strategy
To achieve Mashreq Bank's objectives and deliver committed results, we crafted a comprehensive SEO strategy tailored to their specific industry and target audience. Here's what our SEO plan consisted of:
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• We kicked off the project by conducting detailed keyword research to discover high-volume and relevant keywords related to banking services. After that, we optimized website content, meta tags, and headings to rank our content on the top.
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• We also optimized URL structures, improved internal linking, and enhanced meta descriptions and title tags as a part of on-page SEO to secure top positions.
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• Our team of writers crafted SEO-friendly content like articles, blog posts, and guides that focused on financial topics and banking trends to attract organic traffic and establish authority.
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• We resolved several issues like website speed, mobile-friendliness and indexing as they were causing trouble in delivering a seamless experience.
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• Our SEO team also worked on link building and guest blogging to build high-quality backlinks and improve domain authority.
What We
Achieved
Our SEO efforts for Mashreq Bank showed a significant improvement in ranking. The targeted optimization resulted in higher search engine ranks for important keywords which improved the bank's exposure on search engine results pages and attracted more organic traffic to the website. Thus, more and more lucrative leads were generated.
Furthermore, our focus on improving user experience through website speed and navigation resulted in higher engagement metrics and reduced bounce rates which was helpful in delivering a seamless browsing experience. Plus, our content development and link-building efforts ranked Mashreq Bank as a thought leader in the banking world.
Conclusion
By diving deep into keyword research, refining website content, and fine-tuning user experience, we propelled Mashreq Bank to the top of search engine results. This not only attracted quality traffic but also positioned them as a thought leader in the banking world. Our simple yet effective strategy surpassed our client’s expectations and this case study also shows how SEO can do wonders for brand visibility and authority.
