Puma
SEO Based Strategies To Enhance Puma’s Online Rankings
In the completive athletic apparel and footwear industry, Puma is recognized as a global brand that has been in the business for decades. The strong brand name has always helped them stay at the top among other active wear and sportswear brands, however, retaining the position requires endless hard work at all times especially in the competitive and fast paced digital era.
Challenge
In order to maintain and strengthen the online presence and brand visibility, one of the best marketing strategies is to increase organic traffic. Regardless of the fact that Puma is a renowned brand, the sports industry in very fierce in competition and keeping the position at the top on search engine always require strategic efforts.
Strategy
To boost the results and achieve the goal for SEO marketing, Digitration offered its versatile digital marketing solution to help the brand stay prominent in the search engine. Here are some of the strategic tactics that Digitration followed to uplift the brand name Puma:
Keyword
Research
Keyword research was done in a very comprehensive manner in order to find out the top value keywords related to the brand and its products and work on those keywords so that whenever any customer searches for footwear, active wear, sports gear or sports accessories, Puma’s name would pop up at the top.
On-Page Optimization
Before working on any external activity, the first step of SEO marketing is to make sure that website is SEO friendly and covers all the related keywords that are highly searched. On-page optimization enhances websites visibility and crawls the website for the related keywords. This also includes headings, language tags, meta title and descriptions and making the overall website content based on SEO.
Proper QA and Audit
Digiration worked on conducting a thorough SEO QA and audit to find out any loopholes and resolve the problems that might cause trouble to the website’s performance. This consisted of website page speeds, loading time, resolving crawl errors and most importantly making the website mobile friendly.
SEO Based Content Strategy
Some of the work was also done in terms of updating the website content which included incorporating high quality and engaging content that would familiarize with the Puma’s audience. Moreover, adding blog posts, articles and other multimedia content to keep the traffic engaged on Puma’s website.
Link Building
Once all the onsite work was done, it was time to start getting external links to Puma’s website that would land the customer on Puma’s pages. Here top quality backlinks were created through link building strategies via authentic and known sports and fitness related websites. This includes content written by external writers or bloggers who would create content and naturally promote Puma link within their content.
SEO Optimization
Enhancing the local search by creating optimized business listings on known online directories in order to ensure brands authenticity.
The Outcome
Through intensive research and hard work of months the results Puma gained with Digiration expertise were phenomenal and the included increased organic traffic, improvement in keywords rankings, better online authority and a notable expansion in the digital presence of the brand. The content marketing strategies were based gaining results organically which is why the content was smartly written focusing on the relevant keywords that eventually improved the search engine results for Puma.
The Take Away
The key point of this entire SEO exercise is to learn that SEO strategies are not a one-time thing; the activities need to be implements in a timely manner to maintain the results and position in the search engine. By staying up to dated with the new algorithms and complying search engines’ guidelines, Puma still remains the among the top three results and manages to stay that way in the competitive sports and fitness industry.
