pottery-barn
Pottery Barn's Website Development For Better Digital Presence
Developing a strong digital presence is very important for success of any business especially in today’s competitive era in the industry of retail. Pottery Barn is a well-known home furnishing brand and they developed the need to dig deeper in the digital world and wanted to revamp its digital platform. Here we delve into Pottery Barn's website development process and learn how they developed key strategies and implemented them while facing all the challenges.
Aims & Objectives:
The main aim of Pottery Barn's website development project was to establish a smooth online shopping process while creating an immersive experience for its customers that reflected their brand's in-store ambiance as well. Some of the top goals included:
Better user experience: With an improved and responsive website design, they wanted to make sure that a user friendly website was developed.
Proper display of products: As compared to their outlets, they wanted to have appealing product display so that the customer gets a virtual tour of their showroom through their website along with all the details related to facilitate the purchasing decision.
Increased conversion rates: With the new and improved website, Pottery Barn’s ultimate goal was to achieve an increase in the number of sales with the help of successful checkouts and complete product information to the customers.
Empowering brand name: Pottery Barn wanted to have such a website design that would display the aesthetics of their physical stores, hence building and strengthening the brand identity.
Strategies Developed For Implementation:
Pottery Barn collaborated with a team of experienced web developers and designers from Digiration to execute its website development project. The process included of the following steps: Conducting market research and analyzing consumer behavior to identify pain points and preferences for better understanding and thoroughness.
Challenges:
Pottery Barn encountered some challenges throughout the website development process and they were:
Some technical complexities that were faced with integrating the diverse range of products and categories within Pottery Barn's inventory and ensuring website loading time at the same time.
Ensuring that the online experience is aligned smoothly with Pottery Barn's established brand identity and values.
Balancing the aesthetic appeal with functionality to create an intuitive and enjoyable online shopping journey for the visitors.
Results:
With the help of Digiration web development services, the launch of the new website for Pottery Barn was made successful. The desired objectives and goals were achieved without making a compromise on the brand name and its identity. Website navigation was aligned perfectly which lead to decreased bounce rate and increased the session duration of every visitor. The visitor was easily browsing through the website looking for the desired furniture or home décor item and checking out its details before adding them to the cart and successfully checking out. The ultimate goal to increase the number of orders was achieved and the website worked perfectly across all devices for customer convenience.
Designing mockups and wireframes to visualize the website layout and user interface design with the help of UI/UX designers and developers.
Developing the website infrastructure with the integration of e-commerce functionality, and conducting rigorous testing to check the website’s performance, functionality and responsiveness across devices.
Deploying the entire website to the new format, while checking the performance closely to identify the errors for any optimization and improvement.
Designing high-quality product images from the product photos made available by Pottery Barn and preparing compelling descriptions and web content to engage and update visitors.
The brand has built a loyal customer base through its commitment to craftsmanship and timeless design as it one of a kind furnishing brand known globally. Pottery Barn, however, recognized the need to enhance its online experience to meet evolving consumer expectations to stay ahead of their game in the competitive world.
