Emirates
Skyrocketing Emirates Cyber Presence with Our PPC Solution
Digiration We are widely known in the Middle East for providing top-tier PPC services and have served some of the well-esteemed clients which also include the Emirates. The globally renowned airline hired us to improve its online visibility, increase website traffic, establish a positive brand voice, and had several other objectives for us.
Since our collaboration made an amazing impact on the Emirates and elevated its marketing game, it was essential to share the journey with fellow tech geeks and entrepreneurs alike. So ready along as this case study explores our partnership in great detail.
Aims and Objectives for Emirates
The aims and objectives set by Emirates for us were clear and focused. That being said, our team of experienced marketers leveraged their years of experience to craft a campaign that can easily hit the mark and deliver measurable results for Emirates in the competitive aviation industry.
Increase Website
Traffic
Our primary goal was to drive quality traffic to the Emirates' website through our targeted PPC campaigns. For that, we decided to create a campaign with a focus on relevant keywords only and targeting potential demographics to make sure that only qualified visitors are attracted.
Boost Booking
Conversions
The main purpose Emirates was so interested in our PPC services was that they wanted to boost their flight booking rate and entertain more and more customer through their website. We craft bespoke campaigns for each client, so we came up with a tailored strategy that was sure to capture visitors who are interested in booking flights with Emirates - online.
Futureproof Brand Image
The competition in the aviation industry is sky-high and Emirates wanted to establish an image that stands the test of time. Our PPC solutions are tailored to elevate awareness among customers and showcase the company as a thought leader so our another objective was to strengthen the brand in every possible way.
Achieve Maximum ROI
It’s a fact that every company wants a positive ROI. For us, this objective is easily achievable as we have decades of experience in paid marketing. Thus, our goal was to make the most out of the marketing budget allocated by Emirates and generate unimaginable ROI for the airline.
Crafting Emirates’ PPC
Campaign Based on Objectives
In a series of 4 steps, we designed a bespoke campaign for Emirates. Our marketers and creative team worked on thorough research, detailed planning, and execution to ensure the success of the campaign. Read along to discover how we achieved our goals and objectives seamlessly:
Step 01: We always start the process by conducting detailed keyword research to find keywords with high ROI potential in the aviation and travel industry. This step is quite important to make sure that our ads are shown to the right audience like one interested in flight bookings and travel offers.
Step 02: Once our marketers were done with keyword research, our content team took the lead to come up with creative ad copies that foster Emirates' unique selling points like luxury travel experiences, global destinations, and competitive fares. Plus, we also ensured that our copies resonated with the target audience.
Step 03: To understand the diverse demographics of potential customers, we segmented the audience into specific groups based on factors like location, device usage, search behaviour, age, gender, and interests. This helped us to craft our PPC campaigns for each segment and deliver personalized experiences.
Step 04: We also involved our developers to optimize Emirates' landing pages so that visitors can find a seamless user experience and improve conversion rates. We added catchy CTA buttons, streamlined the booking process, and added compelling content to encourage visitors to take the desired action.
Campaign Execution and Results
Once we launched the campaign, our experts closely monitored its performance using advanced analytics tools and optimization techniques. Our team regularly analyzed key metrics such as click-through rates, conversion rates, cost per acquisition, and return on ad spend to make sure that everything is on track and the committed result is achieved from the provided marketing budget.
As for the results, our efforts significantly increased traffic to Emirates' website, focusing on flight bookings and travel services. As for our personalized ad copies and user experience, it proved to be really useful in boosting Emirates' booking conversion rate which led to more and more flight bookings. Strategic ad placements enhanced Emirates' brand image as a thought leader in the industry which fosters a positive customer perception.
Conclusion
Our partnership with Emirates shows how valuable PPC advertising can be for brands in 2024. By leveraging our skills, we were able to attract high-quality website traffic, boost conversions, enhance brand image, and achieve huge ROI. It was a breeze for us to meet Emirates' goals regardless of the fact that the aviation industry is saturated. This case study highlights the importance of data-driven decision-making and continuous testing in PPC campaigns.
